Flowers Chingford Privacy Policy

Name: MESMERIZING HARMONY
Brand: Flowers Chingford
Price: 49.00 GBP
Availability: InStock

Introduction

This Privacy Policy explains how Flowers Chingford collects, uses, stores, and protects your personal data. Flowers Chingford is committed to ensuring your privacy and complying with the UK General Data Protection Regulation (GDPR). This policy applies to all customers placing orders with Flowers Chingford from Chingford and the surrounding districts.

Personal Data We Collect

We collect information to provide you with our services and to fulfil orders accurately. The data we collect may include:

Identity Information: Your name when placing an order.
Contact Details: Delivery address, billing address, phone number, and, if provided, email address.
Order Details: Information about the products you order, messages for gift cards, and delivery instructions.
Payment Information: Transaction details (e.g., method of payment, confirmation of payment). We do not store card numbers or bank account details.
Communication Records: Correspondence with our customer service, including inquiries, complaints, or feedback related to your order.
Website Usage: If you visit our website, we may collect technical data such as IP address, browser type, and usage analytics (collected via cookies – see our Cookie Policy for more details).

Lawful Basis for Processing

Flowers Chingford processes your personal data based on one or more of the following lawful grounds:

Contractual Necessity: Most of the data is processed to fulfil our contract with you, i.e., to take, process, and deliver your flower order.
Legal Obligations: We might need to retain data and process it for compliance with legal and tax requirements.
Legitimate Interests: To improve our services, respond to your inquiries or complaints, and market similar products to existing customers, provided your interests and rights do not override ours.
Consent: Where we rely on your explicit consent (e.g., marketing subscriptions), you can withdraw this at any time.

How We Use Your Data

Your personal information is used only to:

Deliver your orders accurately and efficiently.
Process payments for the goods and services provided.
Communicate order updates or resolve any issues.
Comply with legal record-keeping requirements.
Improve our products, services, and general customer experience.
Send marketing communications, only where you have explicitly opted-in.

Data Retention

We retain your personal data no longer than necessary for the purposes outlined in this policy. Typically:

Order Records: Data related to your orders is stored for up to 6 years to comply with tax and accounting regulations.
Marketing Data: If you have opted-in to receive marketing communications, we will retain your data until you unsubscribe or request removal.
Enquiries & Correspondence: Communication records are stored for up to 2 years from the date of your last contact.

We regularly review our data retention periods and securely delete or anonymise data when it is no longer required.

Data Processors and Sharing Your Data

Your personal data may be shared with trusted third-party service providers (data processors) who assist us in delivering our services, including:

Payment processors that securely manage financial transactions.
Delivery partners who facilitate the delivery of your order to Chingford and surrounding districts.
IT service providers offering website hosting, email, or customer management systems.
Accountants and legal advisors for compliance with financial regulations.

We require all third-party processors to treat your data lawfully, securely, and in line with the GDPR. We do not sell or otherwise share your data with unrelated third parties for their marketing purposes.

Your GDPR Rights

As a customer of Flowers Chingford, you have several rights under the GDPR:

Right of Access: You can request access to your personal data and receive a copy of the information we hold about you.
Right to Rectification: You can ask for incomplete or inaccurate data to be corrected.
Right to Erasure: You can request that we delete your personal data under certain circumstances.
Right to Restriction: You can restrict the processing of your data in specific situations.
Right to Data Portability: You can ask us to provide you or a third party with your personal data in a commonly used and machine-readable format.
Right to Object: You can object to our processing where we rely on legitimate interests or use your data for direct marketing.
Right to Withdraw Consent: Where we rely on consent, you can withdraw it at any time.

To exercise any of these rights, or if you have questions about this policy, please contact us using the details provided with your order or on our website.

Data Security

We take the security of your data seriously. Appropriate security measures, both technical and organisational, are in place to ensure that your data is protected against loss, misuse, unauthorised access, disclosure, alteration, or destruction. Only authorised personnel and verified processors have access to your personal data.

Policy Updates

This Privacy Policy is subject to regular review to ensure our practices remain compliant with all applicable legislation and reflect changes in our business operations. Significant changes will be communicated to customers where appropriate. We encourage you to review this policy periodically for any updates.

Contacting Us

If you have any questions or concerns about how your personal data is handled, or you wish to exercise any of your rights under this policy, please refer to our website for up-to-date contact information or speak to us directly at the point of order.

This policy was last updated in June 2024.